AIDA Circles PowerPoint Diagram. The AIDA diagram is mostly used when trying to find the process that a buyer goes through before making a purchase.
AIDA means: Awareness, Interest, Desire, Action.
Awareness. This is the step where the buyer discovers your product. Allows you to analyze the strategies that you have implemented to make buyers aware of your product.
Interest. This is when you capture a clients interest and he or she is contemplating to buy a product.
Desire. The step of desire is when a client decides that s/he wants the Product.
Action. This is when the client decides to take action and pay for the product.